Campaign shoot for AFRIBIX
Creative Directing and Styling
AfriBix is a comprehensive fashion brand aimed at promoting body positivity and individuality within the fashion industry understanding that we are all unique and beautiful in our own way. Their designs are a unique fusion of African and European culture and heritage. All AfriBix prints are designed in-house and include inspirational messages, humour and symbolism.
The founder Jamie Ogbuigwe created AfriBix in order to provide a wholesome high-quality inclusive fashion and lifestyle brand that not only had a purpose but was authentic, affordable and had a diverse product range. At the core of AfriBix is the aim to unite a tribe of passionate and driven individuals who want to inspire and change the world. AfriBix designs feature symbology, inspirational and witty messages, that help customers express their individuality, heritage & passions without compromising on style and comfort.
AfriBix caters to Adults and children and also offers a home/lifestyle range. The catalogue currently covers activewear, swimwear, footwear, leisure wear, kids wear, face masks handbags, body bags, wallets, purses, homeware, face caps etc.
Creative direction & Styling: @thekevinkoya for @regalandekoya